GOOGLE GUARANTEE
Google does offer a program called "Google Guarantee" for local service businesses that meet certain criteria and pass Google's screening process.
Under this program, if a customer finds a business through Google Local Services Ads and is unsatisfied with the service despite using reputable and qualified professionals, Google may reimburse them for the initial service cost, up to a certain limit.
Here are some key points about Google Guarantee:
It's not a separate business: It's a program for qualifying local service businesses to offer a money-back guarantee through Google.
Eligible businesses: Not all businesses are eligible. It's currently available for specific service categories like plumbing, locksmithing, electricians, etc.
Qualifications: Businesses must pass a screening process and maintain good customer reviews to participate.
Customer benefits: If a customer is unhappy with the service, they can request a refund through Google, following specific guidelines.
Business benefits: Qualified businesses gain a "Google Guarantee" badge, potentially attracting more customers seeking reliable services.
Therefore, instead of a singular "Google Guarantee" business, you might come across local service businesses participating in this program and displaying the "Google Guarantee" badge. By choosing such businesses, you potentially benefit from an extra layer of assurance and recourse in case of dissatisfaction.
Remember, using the term "Google Guarantee" alone might not be specific enough.
It's better to refer to the specific business name and mention their participation in the "Google Guarantee" program for clarity.
Whether or not getting "Google Guaranteed" is worth it for your business depends on several factors. Here's a breakdown of the pros and cons, as well as the eligible industries in the US:
Pros:
Increased visibility: Your business gets a prominent badge in Google search results, potentially leading to more clicks and website visits.
Enhanced trust: The badge signifies Google's background check and verifies your business as reputable, increasing customer confidence.
Pay-per-lead model: You only pay when a customer requests a quote or contacts you through the Google Guarantee ads, making it a cost-effective option.
Access to customer reviews: Customers can directly leave reviews on your Google Guaranteed profile, further building trust and credibility.
Cons:
Not available for all industries: Only specific categories are eligible in the US.
Background check and screening process: This can be time-consuming and involve meeting specific requirements.
Potential customer complaints: If a customer feels they haven't received the promised quality of service, your badge might be suspended, impacting your reputation.
Cost per lead can vary: Depending on your industry and competition, the cost per lead might be higher than other marketing channels.
Eligible Industries in the US:
Here are some of the currently eligible industries in the US (subject to change):
Home services: Plumbers, electricians, HVAC technicians, locksmiths, etc.
Professional services: Accountants, lawyers, financial advisors, real estate agents, etc.
Local services: Carpet cleaners, landscapers, painters, appliance repair, etc.
Auto repair: Auto body shops, mechanics, towing companies, etc.
Event services: DJ services, photographers, caterers, event planners, etc.
{Appliance repair, auto glass, auto repair, carpet and upholstery cleaning, electrical, event planning, financial planning, garage door installation, home cleaning, HVAC (heating, ventilation, and air conditioning), junk removal, lawn care, locksmith services, pest control, pet grooming, photography, plumbing, roofing, tree services, water damage restoration, window cleaning, and window repair. }
Before deciding, carefully consider:
Your industry and local competition.
Your marketing budget and cost per lead expectations.
Your ability to meet Google's quality standards and guarantee commitments.
Whether your target audience prioritizes Google Guarantee as a trust factor.
Ultimately, it's a business decision based on your specific needs and goals. Do your research, compare alternative marketing options, and consider speaking to businesses already using Google Guarantee to gather their insights before making a choice.